Consumers are stepping up to meet challenges with creativity and resilience.
Instead of being victims of change, they're finding new opportunities
and rethinking outdated norms. In 2025, they'll grasp control of their
lives, blending trends and drawing inspiration from all directions—past,
present, peers and brands. This opens up new opportunities for brands to
seize and support consumers in living their best lives.
Resourceful consumers are taking charge…
Creating their own solutions to challenges and change…
Welcome to the Era of Initiative: Trending 2025
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New opportunities
In 2025, brands can seize the initiative and maximise the opportunity to support consumers in living their best lives. Download the preview version of our Trending 2025 report now to uncover the strategic imperatives your company will need to action next year and beyond.